Ram Eliminates Mild-Hybrid Choice for More Hemi V8 Truck Models Beyond Rumble Bee

It has become evident that Ram’s revival of the Hemi engine was welcomed by numerous Mopar enthusiasts; however, the return as the eTorque variant featuring the 48-volt mild-hybrid system was contentious, to say the least. A simple scroll through forums and Reddit will confirm this.

In an exclusive one-on-one conversation during The Drivecast’s latest episode in Detroit, Michigan, Ram CEO Tim Kuniskis informed The Drive that the automaker has removed the mild-hybrid system from the Hemi V8. While this was already known for the 5.7-liter Hemi V8 in the Rumble Bee, its potential expansion to other models was uncertain. We can now confirm that the simpler V8 will, in fact, extend to additional trims, though numerous questions remain unanswered.

Tune in to the full discussion starting where Kuniskis talks about the mild-hybrid system and the Ram 1500 below.

Kuniskis remarked, “When we launched the—the Rumble Bee, I made a joke because I didn’t want to outright state, ‘Hey, we removed the mild hybrid from the Hemi’ since many would perceive that as a very negative remark. So I said, ‘Hey, it’s equipped with only one battery.’ It’s definitely one of those ‘if you’re in the know, you know’ situations.” Quite cheeky.

The twist followed as Kuniskis noted, “Because if you didn’t grasp what I meant, you might have felt insulted by my saying, ‘Hey, we eliminated the hybrid.’ But if you got the reference, you’d be like, ‘Absolutely, that’s a smart move.’”

However, Kuniskis then elaborated further, indicating that the non-hybrid Hemi would be introduced in more affordable Express trims.

“But consider what that enables. When we reinstated the Hemi, we placed it in the light-duty truck alongside the existing T6 [turbocharged inline-six], we offered the Hemi for $1,200. Then we eliminated the mild-hybrid, and customers expressed satisfaction in doing so, which has now generated a profitability boost for that vehicle. What implication does that hold? If I mention, ‘Oh, that’s beneficial for our overall profit,’ those consuming this podcast might think, ‘Who cares? I’m not interested.’ Let me tell you what it means for customers: it allows me to enhance my Express trims. I can delve deeper into my Black Express with Hemis and such. So now I can propose you a $50,000 net-of-incentive Black Express truck that boasts a Hemi, either with or without the mild-hybrid system, and the customer stands to gain significantly. That’s what it represents,” Kuniskis explained.

For the time being, questions remain unanswered. Will the eTorque 48-volt mild-hybrid Hemi V8 continue to exist? When will non-eTorque 5.7-liter Hemi V8s appear in non-Rumble Bee trucks? Will the pricing for the Hemi V8 engine option change? Currently, these questions are left unresolved.

Nevertheless, one thing is evident from the leader of Ram: a simplified 5.7-liter Hemi V8 engine devoid of the mild-hybrid system is on its way to other light-duty trucks in Ram showrooms.

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**Ram Ends Mild-Hybrid Option for More Hemi V8 Truck Models Beyond Rumble Bee**

In a notable shift in its powertrain options, Ram has declared the termination of the mild-hybrid alternative for various Hemi V8 truck models, extending further than the previously mentioned Rumble Bee edition. This move signifies a critical moment for the brand as it adapts to the changing dynamics of truck performance and efficiency.

### Overview of Mild-Hybrid Technology

Mild-hybrid systems employ a small electric motor in conjunction with a conventional internal combustion engine to boost performance and fuel efficiency. In Ram trucks, this technology aimed to deliver extra torque during acceleration, enhance fuel economy, and lower emissions. The mild-hybrid system, termed eTorque, was particularly favored by consumers seeking a blend of power and efficiency.

### The Rumble Bee Edition

The Rumble Bee, a special edition, was one of the earliest to incorporate the mild-hybrid Hemi V8. Launched with an emphasis on performance and distinctive styling, it garnered attention for its combination of classic muscle truck design and modern technology. However, as Ram reviews its product range, the decision to eliminate the mild-hybrid option for this model and others suggests a strategic shift.

### Reasons for Elimination

1. **Market Demand**: Ram’s choice appears to be driven by changing consumer preferences leaning towards more traditional powertrains. Many truck buyers value brute power and towing capabilities more than hybrid efficiency, leading to a diminishing demand for mild-hybrid offerings.

2. **Performance Emphasis**: The Hemi V8 engine is renowned for its capabilities, and Ram may be aiming to simplify its options to showcase the potential of this engine without hybrid technology’s additional complexity.

3. **Cost Factors**: Mild-hybrid systems can contribute to a vehicle’s overall expense. By scrapping this option, Ram may look to offer more competitively priced models that resonate with a wider audience.

4. **Future Electrification Strategies**: As the automotive sector transitions toward complete electrification, Ram might be redirecting resources to create more sophisticated electric vehicles (EVs) rather than sustaining hybrid choices that may not fit long-term ambitions.

### Effects on Consumers

The phasing out of the mild-hybrid option implies that customers seeking the Hemi V8 in models beyond the Rumble Bee will no longer have the option of a hybrid system. This could simplify the buying process for those focused on performance, but it may also disappoint buyers who appreciated the efficiency advantages of the eTorque system.

### Summation

Ram’s decision to eliminate the mild-hybrid option for additional Hemi V8 truck models echoes a larger trend within the automotive industry as manufacturers reassess their powertrain strategies. While the focus on traditional V8 performance may resonate with many truck lovers, it also indicates a transition phase as the industry braces for a future increasingly dominated by electric vehicles. As Ram continues to innovate and adjust, consumers can anticipate a variety of new options that align with their tastes and the changing market environment.