Get ready Subaru family, because your holiday wish may just be becoming a reality. The STI badge is making a comeback.
That’s quite a loaded claim and as you might expect, it comes with several conditions. Nevertheless, the fact stands and it’s not merely a rumor. On Christmas Day, Subaru shared a teaser video on Instagram of a blue WRX featuring an STI badge on its front grille. The video concludes with a reveal date of January 9, 2025. That’s when the 2026 Tokyo Auto Salon will take place.
Subaru issued a press statement featuring a computer-generated image showcasing its display for the 2026 Tokyo Auto Salon, which is visible above. This image includes all the vehicles Subaru indicates will debut at the event, save one. Subaru neglects to mention a vehicle that is prominently placed at the heart of the display and obscured in the image. It’s a WRX STI sedan. that could also be shown digitally above the concealed vehicle.
The teaser video above displays an STI badge on the front of a current-generation WRX sedan. The wheels on the car from the teaser resemble those of today’s WRX tS available in the U.S. A short running shot of the vehicle indicates it is powered by a boxer engine, audible as it climbs through the revs, and it’s clearly a sedan.
While this may dash hopes for a WRX STI hatchback revival, which a concept revealed in November at the 2025 Japan Mobility Show had enthusiasts buzzing with excitement about, this might just be the beginning. The gasoline-powered hot-hatch concept was positioned mere feet from an STI-badged EV concept, which The Drive was informed is “under consideration” by Subaru’s design lead. The Japanese manufacturer is still evaluating future performance models and is uncertain about the direction regarding powertrains.
The greatest uncertainty is whether this STI-badged WRX will be available in the U.S. market. The Drive reached out to representatives from Subaru of America, but the automaker (like much of the globe) is on holiday break. We’ll update this article as soon as we receive a response.
In one way or another, a new WRX STI will debut shortly after the new year, which is something that fans worldwide can look forward to. It appears that 2026 will commence with a boxer-powered bang.
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**Subaru WRX STI Launch Scheduled for January 9; Will Stay Gas-Powered**
Subaru has officially confirmed the launch date for the eagerly awaited WRX STI, set for January 9. This latest version of the legendary performance sedan has stirred considerable excitement among automotive fans, especially due to its decision to continue being gas-powered at a time when many brands are shifting towards electric options.
The WRX STI has been acclaimed for its rally-inspired performance, all-wheel-drive capabilities, and powerful turbocharged engines. With the upcoming model, Subaru aims to preserve the essence of what has made the STI a cherished option for driving enthusiasts. Sticking with a gasoline engine represents a significant deviation from the trend of electrifying performance cars, establishing the WRX STI as a distinctive choice in an evolving automotive landscape.
While detailed information regarding the engine and performance metrics has not yet been fully revealed, industry experts anticipate that the new WRX STI will come equipped with an enhanced version of the current turbocharged flat-four engine. This engine is recognized for its impressive power and torque, ensuring that the STI remains a serious contender in the performance sedan market.
Beyond its powertrain, the new WRX STI is expected to highlight improvements in handling, technology, and overall driving experience. Subaru is known for integrating cutting-edge safety features and driver-assist technologies into its vehicles, and the STI is likely to embody this approach, offering a mix of performance and practicality.
The WRX STI’s launch is especially significant as it arrives at a moment when many car fans are concerned about the future of performance automobiles. Subaru’s dedication to keeping a gas-powered option underscores a commitment to upholding the driving experience that has defined the STI legacy for countless years.
As the launch date draws near, anticipation is mounting within the automotive community. Fans eagerly await to see how Subaru will merge tradition with modern innovations, and the WRX STI’s debut is anticipated to be a crucial milestone for the brand.
In summary, the Subaru WRX STI’s launch on January 9 represents an important occasion for both the brand and performance car lovers. By remaining gas-powered, Subaru is not only respecting its heritage but also appealing to a loyal fan base that values the genuine experience of driving a high-performance sedan. As details surface leading up to the launch, the automotive world will be closely observing how the new WRX STI will influence the future of performance vehicles.
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