Last summer, an alarming trend began to surface: The Subaru WRX, a vehicle that isn’t flawless but is undoubtedly a positive presence in the world, indicated a significant decline in sales compared to the previous year. At that time, Subaru attributed this trend to low stock levels and a decision to redirect production capacity to the new Forester, and we were hopeful for improvement. After all, the automaker informed us that it was “looking to boost” the sport sedan’s availability in the coming months.
Now, 2025’s figures are in, and the WRX concluded the year down a noteworthy 41.2% from its 2024 numbers, with 10,930 units sold against the prior 18,587. What went wrong?
Considering the last third of the year since our last review of WRX sales, there wasn’t an immediate turnaround. September recorded a 51% drop; October saw a 56% decline; and November experienced a 46% dip. It wasn’t until December that Subaru made a significant leap towards leveling out against the model’s 2024 performance. In the final month, it sold 1,215 WRXs, in contrast to 1,797 a year earlier. That reflects a 32% difference.
Overall, 2025 appears even bleaker when viewed in context with the WRX’s last decade. This is undoubtedly a 10-year low, marking the model’s worst performance since it abandoned the Impreza moniker in 2015. Not only did it significantly underperform last year’s previous low, but it barely exceeded a third of the WRX’s peak performance in 2017, when Subaru sold 31,358 units according to data from Good Car Bad Car.
We can only speculate that the combination of the earlier production cut and rising costs played a part. The WRX did see a considerable increase in price last year. Subaru eliminated the car’s base model and raised the price of the now-entry-level Premium trim by $1,000. It also elevated the prices by as much as $2,000 to counteract tariffs imposed by the Trump administration.
In 2023, the WRX started at only $31,625, a figure that seems quite wonderful compared to its current entry price of $38,920. While the Premium trim now being the base does offer more added features than before, not all consumers desire or require those additions, and given the current economic climate and, well, everything (gestures widely), a more budget-friendly option for a six-speed, all-wheel-drive sedan seems like something that potential buyers would greatly value these days.
Perhaps Subaru recognized the warning signs between tariffs and diminished capacity for 2025 at the plant and opted to concentrate on mid-range and high-end trims to pursue larger profit margins, anticipating fewer sales overall. That’s merely our hypothesis. We’ve contacted the company for clarification and will update this story with any information we receive.
One thing is clear: If Subaru can successfully introduce something with the STI badge in the States, it could potentially alleviate the situation—assuming the comeback has the right specifications to support it.
Did you acquire a WRX in the last year? How are you finding it? Share your thoughts at [email protected]
**Subaru WRX Sales Hit Record Low in 2025**
In 2025, the Subaru WRX underwent a substantial sales decline, hitting a record low that has alarmed automotive analysts and enthusiasts alike. This downturn contrasts sharply with the model’s historical success and appeal within the compact sports car market.
**Market Overview**
The Subaru WRX, recognized for its rally-inspired aesthetics and all-wheel-drive performance, has traditionally been a favorite among driving enthusiasts. However, recent years have seen significant shifts in the automotive market, with evolving consumer preferences, increased competition, and the rise of electric vehicles (EVs) influencing traditional gas-powered models.
**Sales Figures**
In 2025, Subaru reported nearly 10,000 WRX units sold in the United States, down sharply from 25,000 units sold in 2021. This decline equates to nearly a 60% decrease in sales over four years. Several factors contributed to this downturn, including changing consumer preferences, economic conditions, and the influx of new competitors in the marketplace.
**Factors Contributing to Decline**
1. **Increased Competition**: The compact sports car segment has welcomed new entrants from competing manufacturers, showcasing advanced technology, superior fuel efficiency, and attractive designs. Brands like Hyundai with the Elantra N and Honda with the Civic Type R have drawn interest from potential WRX buyers.
2. **Shift to Electric Vehicles**: With consumers increasingly prioritizing sustainability and fuel efficiency, the appeal of traditional gasoline-powered vehicles has diminished. Subaru’s limited selection of electric vehicles leaves the brand at a disadvantage, as many consumers are transitioning towards EVs or hybrids.
3. **Economic Factors**: Rising inflation and interest rates have influenced consumer buying power, resulting in a more cautious attitude towards new vehicle purchases. Many potential WRX buyers may have considered more practical or affordable alternatives during this economic period.
4. **Brand Perception**: Despite the WRX’s strong motorsport heritage, younger consumers might view it as outdated compared to newer models that feature modern technology and design sensibilities. Subaru’s marketing approaches may have failed to connect with this demographic effectively.
**Future Outlook**
Subaru finds itself at a crucial crossroads as it confronts the difficulties posed by the declining WRX sales. The company has recognized the essential need for innovation and adaptability to align with evolving market demands. Plans to roll out hybrid and electric versions of the WRX are underway, intended to attract environmentally conscious consumers while preserving the performance-oriented essence of the brand.
Additionally, Subaru is anticipated to bolster its marketing strategies to better engage younger audiences and emphasize the WRX’s distinctive features and heritage. Participation in motorsport events and community-based initiatives may also rekindle interest in the model.
**Conclusion**
The unprecedented low sales of the Subaru WRX in 2025 mark a significant turning point for the brand. While this decline presents considerable challenges, it also offers Subaru a chance to innovate and redefine its offerings within a rapidly changing automotive environment. The WRX’s future will hinge on the company’s capacity to adapt to consumer preferences and technological advancements while upholding the performance legacy that has characterized the model for decades.
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