With respect to Detroit’s Uniroyal giant, the Le Mans Dunlop Bridge stands as the world’s most notable structure made to resemble a tire. It has been an element of the Circuit de la Sarthe in one form or another since the inaugural 24 Hours of Le Mans. However, it’s undergoing a rebranding. Farewell to Dunlop and welcome to Goodyear.
In collaboration with the Automobile Club de l’Ouest (ACO), the entity behind the 24 Hours of Le Mans, the tire manufacturer declared this week its plans to rebrand the bridge as part of various updates to la Sarthe set for 2026. A new bridge will be “constructed on the framework of the existing Dunlop Bridge,” as stated in an ACO press release. The Goodyear Racing Club and Goodyear Grandstand will also receive renovations.
To pay tribute to the heritage of the Dunlop Bridge, Goodyear and the ACO plan to contribute a collection of related memorabilia to the 24 Hours of Le Mans Museum. However, the bridge’s legacy will likely persist as people continue to mistakenly refer to the new bridge as “Dunlop” instead of “Goodyear.” Old habits are tough to break.
This significant change follows Goodyear’s sale of the Dunlop tire brand in Europe, North America, and Oceania to Sumitomo Rubber Industries in January 2025. As noted by Racer, Goodyear has been increasing its involvement in endurance racing, making it logical for the company to retain its association with the tire bridge.
Dunlop tires in the FIA World Endurance Championship (WEC) LMP2 class were renamed Goodyear for the 2019-2020 season. Goodyear became the exclusive tire supplier for both the WEC and European Le Mans Series the subsequent year, as well as for the LMGT3 class in both series starting 2024. Michelin provides tires for the premier Hypercar class.
Over the years, the bridge has shifted locations a few times, but it now stands at the top of the Dunlop chicane, close to the pit exit. Images of vehicles passing beneath the bridge are common in magazine features and TV coverage, and the bridge serves as an easy reference point for fans figuring out the track layout. This will remain unchanged, regardless of which tire manufacturer’s name is displayed on it.
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**Goodyear Takes Over Dunlop Bridge, Signifying a New Chapter at Le Mans**
In a noteworthy shift in the motorsport domain, Goodyear has formally assumed control of the legendary Dunlop Bridge at the Circuit de la Sarthe, the backdrop for the esteemed 24 Hours of Le Mans race. This action not only signifies a new phase for the tire company but also underlines its dedication to innovation and excellence in endurance racing.
### Historic Importance of Dunlop Bridge
The Dunlop Bridge, a notable feature at Le Mans, has been a crucial part of the race since it began in 1923. The bridge acts as an essential link on the circuit, joining the two sections of the track and offering a vantage point for both fans and teams. Its historical relevance is matched solely by its visual appeal, frequently appearing in images and broadcasts of the event.
### Goodyear’s Heritage in Endurance Racing
Goodyear has a rich legacy in motorsport, especially in endurance racing. The brand is synonymous with top-tier tires that have propelled many teams to triumph at Le Mans. Following a hiatus from the race, Goodyear triumphantly rejoined in 2019, quickly positioning itself as a formidable contender.
### Tactical Decision
Gaining control of the Dunlop Bridge is a tactical move by Goodyear, designed to strengthen its brand visibility at one of the most viewed racing events worldwide. This initiative enables Goodyear to boost its interaction with fans and teams, emphasizing its commitment to the sport and relentless quest for technological innovations.
### Upgrades and Future Visions
With new authority over the Dunlop Bridge, Goodyear intends to introduce several enhancements for both spectators and teams. These may comprise enhanced spectator areas, engaging fan activities, and educational exhibits regarding tire technology and the pivotal role of tire performance in endurance racing.
### Influence on Teams and Rivals
This development is anticipated to yield positive effects for the teams competing at Le Mans. Goodyear’s involvement is likely to foster greater collaboration with teams, granting them access to state-of-the-art tire technologies and data analytics. This partnership aims to improve track performance, pushing the limits of speed and endurance.
### Final Thoughts
Goodyear’s takeover of the Dunlop Bridge represents a significant moment in the legacy of the 24 Hours of Le Mans. As the brand steps into this new era, it reaffirms its commitment to the sport and its drive for innovation. With enhancement plans and a focus on teamwork with competitors, Goodyear is set to play an essential role in sculpting the future of endurance racing at Le Mans.
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