In November, Genesis successfully unveiled a G90 wagon concept almost unnoticed. It generated some buzz at the time, likely because Genesis had little to elaborate on other than “Here it is.” So, here it is once more, but with some additional insights this time—like the fact that this earthy green finish is concealing a fiery secret: this beauty’s a Magma.
So far, Hyundai’s all-encompassing Magma sub-brand has showcased an orange hue fitting its fiery name. This green hasn’t received a designation yet, but Genesis Chief Creative Officer Luc Donckerwolke mentioned that its presence here signifies that “Magma transcends mere color.”
“It’s about illustrating what is achievable when Korean innovation intersects with global aspiration,” Donckerwolke elaborated. “It represents a unique Korean perspective of care, respect, and equilibrium.”
“Magma does not scream; it beckons,” Donckerwolke continued. “While many strive for aggression and extremes, we pursue balance. Magma is crafted to be rewarding, not daunting; to enhance the driver’s experience, not to intimidate.”
This isn’t the first occasion Genesis has teased us with nearly-production-ready concept vehicles. Indeed, this isn’t the first time they have done it with the G90. Earlier this year, Genesis presented us with both a G90 Gran Coupe and a Gran Convertible. Like the Wingback, they too were based on the standard G90 chassis.
Donckerwolke mentions that Genesis desires to focus on customization, so it’s likely just a matter of time before some of these “concepts” evolve into production options. Given Genesis’s pace, that could occur quite soon. Stay alert.
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### Genesis G90 Wingback Wagon Concept Emphasizes the Importance of the Magma Color Option
The Genesis G90 Wingback Wagon concept embodies a daring innovation in luxury car design, merging advanced engineering with visual appeal. Among its standout features, the Magma color choice is particularly notable, symbolizing the vehicle’s vibrant character and the brand’s dedication to redefining luxury standards.
#### Design Philosophy
The G90 Wingback Wagon exemplifies Genesis’s design ethos, which prioritizes grace and refinement. The concept displays a sleek form, marked by smooth lines and a formidable presence. The addition of the Magma color accentuates this design, offering a striking yet sophisticated shade that captures the eye. This color selection aims to evoke emotions and create a distinctive visual emblem.
#### The Significance of Magma Color
Magma, a deep and luxurious tone, transcends mere coloring; it encapsulates the quintessence of luxury and performance. This bold shade is inspired by natural phenomena, embodying both might and warmth. Regarding the G90 Wingback Wagon, Magma fulfills multiple roles:
1. **Emotional Connection**: The color conjures feelings of passion and vigor, aligning with the vehicle’s performance attributes. It seeks to establish an emotional link between the automobile and its driver, enriching the overall driving experience.
2. **Visibility and Presence**: Magma guarantees the G90 Wingback Wagon is conspicuous on the road. Its striking nature demands attention, conveying a statement about the owner’s preferences and lifestyle. This visibility is essential in the luxury sector, where uniqueness is paramount.
3. **Versatility**: The Magma color option is crafted to harmonize with various interior designs and materials, ensuring a unified and opulent look. It pairs well with both light and dark interiors, enhancing the overall atmosphere of the interior space.
4. **Symbol of Innovation**: By introducing a distinctive color option like Magma, Genesis demonstrates its commitment to imaginative design and originality. This decision reflects a broader trend within the automotive sector, where personalization and unique aesthetics are increasingly important to consumers.
#### Conclusion
The Genesis G90 Wingback Wagon concept, featuring its eye-catching Magma color option, underscores the brand’s devotion to luxury, performance, and innovative design. As the automotive landscape continues to transform, color selections like Magma will be vital in defining the identity of luxury automobiles, turning them into not just vehicles but also affirmations of individuality and style.