We offer the Bronco. We provide the Bronco Sport. Soon, a third variant—a plug-in hybrid version based on another architecture—will join the family, making it three unique vehicles. The catch? It won’t be available in the U.S. The plug-in hybrid will be marketed only in Europe—at least for the time being.
This information is sourced from Automotive News, which stated that the new version would be a “substantial” compact SUV (think Bronco Sport) not built on the same framework (so, erase thoughts of Bronco Sport). Actually, it will use an even more compact platform than the Ford Kuga (Europe’s equivalent of the Escape, sharing a platform with the Bronco Sport). This might render it smaller than Toyota’s new mini-off-road Land Cruiser FJ, which company executives deem too diminutive for the U.S. market.
Adam has already provided insights on this, so I won’t repeat his analysis. Here it is:
The Land Cruiser FJ is 180.1 inches in length, which exceeds the length of a Jeep Renegade by 13.5 inches, a vehicle most agree is compact. The latest RAV4, considered rather imposing next to the previous model, is barely one or two inches longer than the FJ, contingent on the trim. Surprisingly, the FJ surpasses both in height, standing at 77.2 inches, more than 10 inches taller than a RAV4 without any roof racks.
At 180 inches, the compact FJ is also longer than the two-door Jeep Wrangler (~171 inches) and Ford Bronco (~174 inches). In the meantime, the Bronco Sport measures about 173 inches. Whatever Ford of Europe is planning, it’s set to be quite small.
As was likely expected, there has been no progress on the full-size plug-in Bronco side. Its counterpart, the Ranger, is available as a PHEV in Europe; its principal competitor, the Wrangler, has a variant available in the U.S.
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**Ford’s Upcoming Plug-in Bronco to Be Marketed as a European Crossover, Reports Indicate**
Ford is reportedly gearing up to unveil a plug-in hybrid variant of its renowned Bronco, strategically aligning it as a crossover specifically designed for the European market. This initiative is part of the automaker’s broader vision to electrify its offerings and address the increasing demand for eco-friendly automobiles in Europe.
The Bronco, first introduced in the 1960s, has been modernized for current consumers, merging robust off-road capabilities with sleek design and technology. The launch of a plug-in hybrid option is anticipated to enhance its attractiveness, particularly in areas where emissions regulations are strict and fuel efficiency is essential.
According to industry insiders, the plug-in Bronco will incorporate a hybrid powertrain amalgamating a conventional internal combustion engine with an electric motor, resulting in better fuel economy and diminished emissions. This configuration will allow drivers to operate the vehicle solely on electric power for short distances, making it suitable for city commuting while still maintaining the Bronco’s adventurous nature during off-road activities.
Positioning the Bronco as a crossover in Europe showcases Ford’s insight into consumer preferences. European buyers have increasingly favored compact SUVs and crossovers, which provide a mix of practicality, aesthetic appeal, and adaptability. By promoting the Bronco in this category, Ford seeks to secure a portion of the competitive crossover market while capitalizing on the Bronco’s strong brand legacy.
The plug-in Bronco is expected to include advanced technological features, featuring Ford’s latest infotainment systems and driver-assistance functionalities. Moreover, the vehicle is likely to present customizable options appealing to a diverse range of consumers, from adventure seekers to urban residents searching for a stylish and practical vehicle.
As Ford prepares for the release of the plug-in Bronco, it will encounter the challenge of competing against established contenders in the European crossover sector, such as Volkswagen, Peugeot, and Renault. Nonetheless, the Bronco’s unique fusion of ruggedness and contemporary appeal may offer Ford a distinct advantage, enabling it to establish a niche in this crowded marketplace.
In summary, Ford’s strategy to introduce a plug-in hybrid Bronco as a European crossover underscores its commitment to sustainability and innovation. As the automotive landscape continues its shift towards electrification, the Bronco’s hybrid model may play a crucial role in Ford’s goal to fulfill the expectations of environmentally conscious consumers while upholding its legacy of exploration and adventure.