I’m among the many who appreciate the Ford Maverick. I didn’t purchase one in 2025, but approximately 155,051 individuals (and businesses with fleets) did. Last year marked the tiny truck’s most successful year following a minor refresh, outperforming the Ford Ranger more than twofold.
If you’ve been following closely, you might be aware that the Maverick has exceeded Ranger sales annually since 2022. In fact, the gap was widest in 2024, when Ford sold 131,142 Mavericks compared to just 46,205 Rangers. Much of that disparity can be attributed to the latter’s shift to a new-generation platform; last year provided a clearer indication of the truck’s performance.
It’s promising news for Ford as both Maverick and Ranger sales saw significant increases in 2025 (18.2% and 53.6%, respectively). The Blue Oval brand consistently leads the full-size segment with the F-Series, so everything else is a bonus. The Toyota Tacoma outpaced all in the midsize segment—the U.S. market purchased 274,638 of those last year—but the Maverick outperformed the Hyundai Santa Cruz, the sole other compact pickup in existence.
Ford enhanced the Maverick lineup last year by introducing a hybrid all-wheel drive variant and a performance-focused Lobo model. Consumers practically urged the automaker to create those two variants, and it delivered. That’s been the essence of the Maverick’s journey so far: Buyers have clearly expressed the desire for a small, agile pickup that prioritizes fuel efficiency and practicality. Making it quicker on an autocross course is an added benefit, of course.
The Maverick has moved beyond the ~$20,000 price tag it had at its debut in 2021. It now starts at $29,840 after destination charges, and if you want a decently equipped model, you’ll have to spend a bit more. However, when the average cost of a new vehicle hits $50,000, it doesn’t seem too high.
Apparently, the American public concurs.
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**Ford Maverick Sales Outpace Ranger by Two-to-One in 2025**
In 2025, the automotive field experienced a notable transformation as the Ford Maverick achieved extraordinary sales numbers, exceeding the Ford Ranger by a two-to-one ratio. This scenario underscores shifting consumer inclinations and the rising appeal of compact trucks in the North American market.
The Ford Maverick, launched in 2021 as a compact pickup, rapidly captured the interest of buyers looking for a versatile and fuel-efficient vehicle. Its blend of affordability, utility, and contemporary features attracted a broad spectrum of consumers, including young buyers and city residents. By 2025, the Maverick’s sales approached impressive totals, with Ford stating that about 150,000 units were sold, as opposed to the Ranger’s 75,000.
Multiple elements contributed to the Maverick’s triumph. Firstly, its hybrid powertrain variant provided attractive fuel efficiency, presenting an appealing option for eco-conscious consumers. The starting price of the Maverick also made it an approachable choice within the pickup realm, further boosting its popularity.
Conversely, the Ford Ranger, while still a formidable competitor in the midsize truck sector, faced heightened rivalry from both established manufacturers and new players. The Ranger’s sales were affected by the growing demand for smaller, more efficient trucks, along with the increasing trend of consumers valuing utility and adaptability over conventional truck strengths.
The Maverick’s structure, including a roomy cabin and flexible bed design, enabled it to cater to a plethora of applications, from daily use to weekend getaways. Furthermore, Ford’s promotional strategy effectively showcased the Maverick’s unique advantages, resonating with a wide audience.
As the automotive realm continues to transform, the Ford Maverick’s success illustrates the evolving dynamics within the pickup truck domain. With its sales eclipsing those of the Ranger considerably, the Maverick has cemented its position as a crucial member of Ford’s lineup, reflecting the increasing demand for compact trucks that merge practicality and efficiency.
Looking forward, Ford is expected to leverage the Maverick’s success, potentially broadening its features and offerings to further boost its attractiveness. As consumer desires evolve, the Maverick’s achievements may open the door to further innovations within the compact truck category, assuring its standing as a strong contender in the future.