We don’t normally dedicate entire stories to corporate title-shuffling, but there’s big news out of the American arm of Stellantis today: SRT boss (and former CEO of Dodge, Jeep, Alfa Romeo, Maserati, and Ram) and “father of Hellcats” Tim Kuniskis has been named the company’s chief commercial officer. In this role, he’s effectively in charge of all U.S. sales (retail and fleet) in addition to his current duties as the guy who says “yes” whenever a skunkworks team presents a concept vehicle with a Hemi engine in it.
In this new role, Kuniskis will report directly to Stellantis North America CEO Pablo Di Si. Imagine that scenario under the company’s previous leadership…
Kuniskis isn’t the only Stellantis NA exec with a new role. Bob Broderdorf, who was previously in charge of the Jeep brand (now led by Branden Coté), has returned from personal leave and will be taking over as CEO of Dodge. Matt McAlear will now exclusively be in charge of Chrysler. Both will continue to report to Kuniskis.
“Bob’s back after his recent health issue and that’s the best news I’ve had all year,†Kuniskis said in the company’s announcement. “A whole lot of people had his back, and he fought like hell. Now he’s coming home to Dodge, and he’s the real deal. And with Chrysler about to go from one product to a real lineup, we need Matt fully focused. You don’t do that part-time.â€
Kuniskis originally retired from the company in 2024 after more than 30 years of service, having butted heads with former Stellantis global CEO Carlos Tavares. Kuniskis ended up returning less than a year later to help re-launch the Hemi V8 in Ram’s pickup truck lineup after Tavares resigned.
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