You can express gratitude to your parents and their acquaintances for the Z receiving attention, investment, and resources at Nissan currently.
On Wednesday at the 2026 New York auto show, Ponz Pandikuthira, Senior VP and Chief Planning Officer for Nissan North America, shared exclusively with The Drive that, “One intriguing aspect about who’s purchasing the Z today, there are many individuals who yearned for this vehicle as teenagers or maybe in their 20s, but couldn’t afford it. Then the car somewhat, you know, lost its direction. They were never truly excited. Yet they adore this version. Thus, we’re seeing a significant number of older customers coming and acquiring this vehicle, as a trophy car, a retirement car, or whatever label fits. The Z performance variant is selling exceptionally well. There exists a small niche that appreciates us for track applications and similar uses. They are purchasing the Nismo.”
“We maintain a consistent rhythm in selling this car, and we are reaching the appropriate demographic that desires them. You’re not appealing to the 22-year-old searching for a vehicle; they’re opting for a more affordable car they can modify. Thus, we will support that lifecycle through animation,” Pandikuthira stated.
What does that signify? Nissan is about to emphasize this aspect.
“It is going to be based on heritage,” Pandikuthira indicated and elaborated that Nissan will “revisit the authenticity of what Z represented in the past. Creating special editions that connect with that heritage, and continue that animated cycle plan. Nissan won’t merely create it and leave it. So expect to see a lot of that animation reflected in special versions.”
The 2027 Nissan Z introduces a slight refresh with a redesigned front bumper and a manual transmission option for the Nismo variant. Acquiring the Z itself will take longer and become more challenging for 2027 as the manufacturer shifts the sports car to a more build-to-order model. Pandikuthira confirmed this decision and remarked, “These individuals who longed for the vehicle are saying, I adore that maroon color. I want that British racing green. I desire this tan, you know, camel interior seating. I wanted a manual transmission, not this. So, let them customize it. They are willing to wait because this isn’t someone using the car for daily commuting. Therefore, they are okay with a wait of 3 to 6 months, the time required to manufacture and deliver it here.”
But what lies ahead for the Z? Those special “animations,” as characterized by Pandikuthira, will be introduced over the next three years, according to the SVP. “Then we will actively discuss what that next generation will resemble, and it must align with the appearance of the next-gen GT-R. You realize, it needs to fit below where the GT-R would position itself,” Pandikuthira mentioned.
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