
What variety of sports cars is Toyota actually willing to produce in the coming years? With the GR Yaris and Corolla likely returning, it’s already confirmed that a new turbo four-cylinder will debut in the upcoming third-gen 86. The Supra is also set to continue without BMW involvement, and executives have separately confirmed that we should anticipate the long-awaited returns of both the Celica and MR2. This raises the question of the identity of the mysterious Toyota WRC vehicle spotted testing in Portugal.
Videos circulating online on Thursday morning featured an undisclosed coupe. The car was seen from various perspectives, but the low resolution, compression, and dust make it difficult to discern particular features. From certain views, it resembles a taller “coupe” crossover, akin to the new electric C-HR. It appears unlikely that Toyota aims to replicate Ford’s strategy of replacing the Fiesta with the Puma SUV.
This vehicle is definitely not a Yaris, judging by its roofline. It closely resembles the dimensions of a contemporary Subaru WRX, albeit shorter and with fewer doors. The hood is also significantly vented. Is this the future 86, or could this be our first look at the new Celica?
Currently, Toyota and the Project Rally One team from Belgium are the only manufacturers that have publicly pledged to develop new vehicles for the WRC rules set for 2027, which are designed to be more economically viable to increase manufacturer and team participation. The Rally1 class’s costly and intricate hybrid system will be phased out after 2024, and next year’s vehicles will share more components with lower-category Rally2 cars.
If this camouflaged vehicle is indeed ready for the starting line of the 2027 Rally Monte Carlo in a year’s time, all should be disclosed before 2026 concludes. Who wants to wager on what we’re observing here?
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**Toyota’s Possible Soft Introduction of the New Celica as Its Upcoming Rally Vehicle**
In recent times, car enthusiasts and rally aficionados have been abuzz with conjecture regarding Toyota’s potential soft introduction of a new Celica model, aimed at rejuvenating its presence within the rally racing arena. The Celica, a name with a rich motorsport legacy, has not been available since 2005, but recent signs indicate that Toyota may be contemplating a resurgence, especially in the World Rally Championship (WRC).
**Historical Background of the Celica in Rallying**
The Toyota Celica boasts a remarkable history in rally racing, with its most notable achievements taking place in the 1990s. The Celica GT-Four, particularly the ST185 and ST205 versions, garnered substantial acclaim, securing multiple championships and establishing Toyota as a significant competitor in the sport. The model’s all-wheel-drive capabilities, turbocharged engines, and lightweight design made it a favorite among both drivers and fans.
**Current Developments in Rally Racing**
As the automotive sector transitions towards electrification and sustainability, rally racing is also progressing. Manufacturers are increasingly dedicating resources to hybrid and electric technologies, particularly with the emergence of the Rally1 category in the WRC, which incorporates hybrid powertrains. Toyota has already made advancements in this area with its GR Yaris, which has proven competitive in the present rally environment.
**The Argument for a New Celica**
The potential soft launch of a new Celica could fulfill various strategic objectives for Toyota. Firstly, it would enable the company to capitalize on the nostalgia associated with the Celica name, appealing to both seasoned enthusiasts and a younger audience. Secondly, a contemporary Celica could leverage Toyota’s progress in hybrid technology, aligning with global trends toward sustainability while preserving the performance characteristics anticipated by rally enthusiasts.
**Design and Performance Anticipations**
Although specifics are still limited, it is expected that the new Celica would showcase a sporty design reminiscent of its forebears, along with modern aesthetics. For performance, it could integrate a turbocharged engine coupled with an electric motor, delivering the required power and torque for competitive rallying. Furthermore, innovations in aerodynamics and lightweight materials could improve its maneuverability and handling across diverse terrains.
**Market Strategy and Rivalry**
Should Toyota advance with the soft introduction of the new Celica, it would likely position the vehicle as a direct competitor to other performance-oriented models, such as the Ford Puma ST and the Volkswagen Golf GTI. By highlighting its rally heritage and performance capabilities, Toyota could establish a unique position for the Celica in the increasingly saturated performance hatchback market.
**Final Thoughts**
The potential soft arrival of a new Toyota Celica as a rally vehicle presents an exciting chance for the brand to reconnect with its motorsport heritage while embracing contemporary automotive trends. As fans eagerly await official confirmations, the prospect of a new Celica sparks excitement for the revival of one of Toyota’s most legendary models, merging nostalgia with innovation in the realm of rally racing.