Ram CEO Asserts RHO Surpasses TRX as the Ultimate Daily Driver

The Hellcat celebration is back underway, and with Tim Kuniskis taking the wheel as Ram’s CEO, the TRX has made a comeback. However, even the leader of Ram admits the TRX isn’t the best choice for the majority of customers.

In a direct interview with The Drive, Ram CEO Kuniskis stated, “If you intend to drive this every single day as your sole truck, the RHO is a far superior choice. It is truly a much, much better alternative.” Kuniskis was referring to the TRX as the alternative.

“If you’re going to acquire a pickup truck, and intend for it to be your fun, amazing, occasionally used truck, naturally, price aside. Of course, you’ll want the TRX,” Kuniskis explained.

But the reality is that most customers do not use their trucks occasionally, and pricing is a significant consideration. Thus, Kuniskis recognized the RHO is a more suitable option for the majority.

The revived TRX continues to possess a supercharged 6.2-liter V8 engine, but now boasts 777 horsepower and accelerates from 0-60 mph in just 3.5 seconds. It’s the fastest and potentially the most fuel-thirsty gas-powered pickup available. And it comes at a hefty price tag. When the TRX returns to dealer showrooms later this year, it will be priced at 102,590.

In contrast, the RHO, which features a high-output inline-six, has a price of $75,640 and can reach 0-60 mph in 4.6 seconds. For those keeping track, the RHO offers 540 horsepower and 521 lb-ft of torque.

At the unveiling of the TRX earlier this month, Kuniskis remarked, “We kicked off 2025 with a straightforward rallying cry—three words and three letters: The Last Tenth and LFG. Our initial strategies were apparent: revive the iconic Hemi V8 and reignite the SRT Performance Division. So, would anyone genuinely bet against the TRX returning? However, reviving the nameplate isn’t sufficient. Five years ago, Ram set the bar with 702 horsepower, and that record has been challenged. SRT doesn’t just meet expectations; we exceed them—and 721 wasn’t adequate. 777 horsepower? That’s the target. And it signifies more than just power—it indicates a revival and a forward momentum.”

The TRX currently stands as the top contender, but whether it justifies an additional $26,950 over the RHO, which provides 237 more hp yet only reduces the 0-60 mph time by 1.1 seconds, is a subject of debate, even considering the opinion of the individual responsible for marketing these vehicles.

Kuniskis’ perspective was straightforward, ‘That’s why we have such a wide array of options in this industry, right,” mused the Father of the Hellcats.

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**Ram CEO Asserts RHO Surpasses TRX as the Ideal Daily Driver**

In a recent declaration that has ignited conversations among automotive enthusiasts and industry analysts, the CEO of Ram Trucks claimed that the Ram RHO (Ram Heavy-duty Off-road) model outshines the iconic Ram TRX (T-Rex) as the optimum daily driver. This assertion underscores an increasing trend in the automotive industry where adaptability, comfort, and functionality are gaining prominence among consumers.

### Examining the Models

The Ram TRX, introduced in 2020, has established itself as a high-performance off-road truck, featuring a supercharged 6.2-liter HEMI V8 engine that produces an impressive 702 horsepower. It’s designed for extreme off-road performance, with sophisticated suspension systems, bold aesthetics, and a variety of performance-based technologies. While the TRX excels in rugged environments and fast-paced off-road situations, its size and power can render it less practical for day-to-day use.

Conversely, the Ram RHO is fashioned with an emphasis on merging off-road capability with everyday practicality. The RHO comes with a more refined suspension setup, a comfortable cabin, and various engine choices that address both performance and fuel economy. This model aims to deliver a smoother driving experience on highways and city streets while remaining capable of off-roading when necessary.

### Important Factors for Daily Driving

1. **Comfort and Ride Quality**: The Ram RHO is crafted with comfort in mind, providing a smoother ride that is perfect for daily commutes. Its suspension is optimized to absorb shocks and ensure a more enjoyable driving experience, making it suitable for lengthy journeys and urban driving.

2. **Fuel Efficiency**: Featuring multiple engine options, the RHO can deliver superior fuel efficiency compared to the TRX. This characteristic is vital for daily drivers who emphasize economical operation over sheer power.

3. **Interior Space and Features**: The RHO offers generous interior space, state-of-the-art infotainment systems, and user-friendly technology, making it a practical selection for families and individuals requiring a versatile vehicle for regular tasks.

4. **Maneuverability**: The RHO’s dimensions and design allow for easier navigation in confined spaces, which is a significant benefit for city driving. The TRX, while powerful, can be unwieldy in urban areas due to its larger size.

5. **Cost of Ownership**: The RHO generally comes with a lower purchase price and decreased insurance expenses compared to the TRX, rendering it a more cost-effective option for daily driving.

### Market Implications

The statement by the Ram CEO signifies a shift in consumer preferences toward vehicles that offer a balance of performance and functionality. As more drivers seek trucks capable of fulfilling both work and leisure roles without sacrificing comfort, manufacturers are likely to enhance the versatility of their vehicles.

This assertion may also impact future marketing efforts for Ram, positioning the RHO as a compelling alternative to the TRX for those who value daily practicality over extreme performance. The competitive landscape in the truck sector is intense, and brands are consistently innovating to meet the changing expectations of consumers.

### Conclusion

The claim made by the Ram CEO that the RHO surpasses the TRX as the premier daily driver highlights the significance of practicality in the current automotive environment. While the TRX continues to be a strong competitor in the performance truck arena, the RHO’s focus on comfort, efficiency, and versatility makes it an attractive option for everyday use. As consumer preferences evolve, it will be interesting to observe how Ram and other manufacturers tailor their products to align with these shifting demands.